The company said its reach grew organically through word of mouth. Shuffles was initially launched within the Pinterest team, and employees were able to start inviting friends.
The team launched in November with the mandate to quickly create new products in spaces where Pinterest feel there are gaps to be addressed. The app was developed by Pinterest’s innovative incubator team TwoTwenty. As this app is in its initial test phase, we don’t have any additional details to share on the record at this moment.” “With more people coming to our platform for creative inspiration, we’re continuously experimenting with new ways to help Pinners and Creators bring their ideas to life. “Shuffles is an engaging way to create, publish and share visual content,” a Pinterest spokesperson said in an emailed response. Perhaps most noteworthy is that the app strays from the current social media platform trend of an endless feed of short-form video. Shuffles goes beyond merely scrolling other people’s posts, and aims to link in with Pinterest’s general purpose to inspire and create things on social media. Shuffles is also being tested online at a time when the image-sharing social media platform has seen a dramatic slowdown in revenue growth its number of users have stagnated at about 433 million at the end of the June quarter. The app is officially the first new product Pinterest has tested under new CEO Bill Ready’s leadership.
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